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Discourse of school_dinners Food Promotion: language, intention, and effects

Research Projects > The Discourse of Organic Food Promotion: language, intention, and effects

The UK Organic food market is now the third largest in the world, with a value of two billion dollars and an annual growth rate of approximately 10% (Sahota 2007). Its importance is not however only economic. Organic purchasing reflects growing public concern about food production and consumption, and its personal, social and environmental impact. In addition, the lively debate about food in contemporary British society foregrounds issues relating to the role of persuasive communication in both public and private decision making. Against this background, our project examined the language and social construction of organic food promotion (OFP), the communicative strategies employed by writers of promotional materials, and public reactions to them.

Report

Click the icon or link below to view the project report (Adobe PDF format)

Proposal (PDF)The Discourse of Organic Food Promotion: language, intention, and effects - report document

Proposal

Click the icon or link below to view the project proposal (Adobe PDF format).

Proposal (PDF)The Discourse of Organic Food Promotion: language, intention, and effects - proposal document

Publications

Reed, Matt 2004 ‘The Mobilisation of Rural Identities and the Failure of the Rural Protest Movement in the UK, 1996–2001’ Space and Polity 2004, vol.8 no.1 pp.25-42.

Reed, Matt 2002"Rebels from the Crown Down: The Organic Movement’s Revolt Against Agricultural Bio-technology" Science as Culture, 11 (4) pp.481-504.

Reed, Matt 2001 “Fight the Future!; How the contemporary campaigns of the UK Organic movement have arisen from their composting of the past”. Sociologia Ruralis 41 (1) pp.131-146.

Holt, G. and Reed, M. 2005 ‘Sociological perspectives of organic agriculture: from pioneer to policy’ CAB International

 

People

Guy Cook - Principal Investigator

Peter Robbins - Co-Investigator

Alison Twiner - Researcher

Matt Reed - Researcher

Elisa Pieri - Researcher

   

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